Amazon First daily Live Show Style Code live premieres tonight at 9 ET/6 PT at www.amazon.com/stylecodelive. Free to al l viewers, the 30-minute, Style Code live show brings viewers the latest trends in fashion and beauty featuring useful tips from style experts and viewers.
The Style Code Live is led by hosts Lyndsey Rodrigues, Rachel Smith and Frankie Grande.
“I’m so thrilled to be a part of Style Code Live. Live TV is my greatest passion, and to be able to work on such an original and interactive show really is a dream come true,” said host Lyndsey Rodrigues. “Bring on the live premiere!”
“Our customers love fashion, and have wanted a place to keep up with new trends and get expert tips. We created Style Code Live for them, and we are just getting started with this show,” said Munira Rahemtulla, head of Style Code Live. “The team can’t wait for tonight’s premiere—come watch with us at 9 p.m. Eastern.”
On tonight’s live premiere, guest Danielle Bernstein, founder of fashion blog WeWoreWhat, shares her top three must-haves for spring. Also this week Grammy winner Meghan Trainor talks fashion and beauty and shares the inside scoop on her new single No Frankie talks with actress Keri Russell on the red carpet of her TV series premiere, and YouTube star Tati Westbrook reveals her beauty pick of the week.
“I am absolutely thrilled to be on this new adventure hosting Style Code Live! It’s been exciting cultivating the show’s fresh take on programming and the viewing experience,” said host Rachel Smith. “Anyone who loves fashion and beauty can watch, weigh-in on the conversation, and take away something valuable.”
Every weeknight the Style Code Live team and expert guests will help viewers discover products to achieve the looks they want. They will style and model on-trend looks such as print mixing, debate style do’s-and-don’ts, and share beauty hacks like how to use a bold red lipstick as concealer.
Style Code Live has interactive features which involve the audience in every live show. Examples include:
- Live Chat: The audience can join the Style Code Live conversation via live chat at any time during the show, ask questions, and share their own perspectives and tips.
- Style Carousel: A Style Carousel directly under the Style Code Live player dynamically updates to highlight products available on Amazon as they are featured in the show.
- Style Links: A running list of links captures products and topics discussed, including those that viewers can find off of Amazon.
- Chat Host: Our show hosts will participate in live chat, chiming in frequently to respond to viewer questions and comments.
- Style Code Love Bag: Viewers can click on the Style Code Love Bag to “applaud” segments and products throughout the show. They’ll see the bag fill as viewers click and release virtual confetti once it’s full.
“I am BEYOND excited about Style Code Live! It is a fun, informative, and energetic show where we will be able to interact with our audience in ways never done before,” said host Frankie Grande. “I am very proud to be a part of it!”
Style Code Live streams live Monday through Thursday at 9 PT/6 ET, with a “best of” show on Friday. Today viewers can watch on their computers at www.amazon.com/stylecodelive, with mobile coming soon. Anyone can follow Style Code Live via Instagram (@StyleCodeLive), Facebook (www.facebook.com/StyleCodeLive), Snapchat (StyleCodeLive), and Twitter (@StyleCodeLive), and subscribe to receive Style Code Live email notifications.