Beth Ditto debuted the official video for Fire today on Vevo. After fronting acclaimed Northwest-based indie band the Gossip, Ditto returns to her Southern roots and dons an Elvis-style satin suit, emblazoned with her name and flames, for the video. Directed by Price James (Florence + The Machine, Florrie, the Gossip), the clip finds her belting out her new single in a raucous bar replete with brawls, burly line dancers, a mechanical bull, corn dogs, brass knuckles, Old Glory and more.
Her album Fake Sugar will be available on June 16 via Virgin Records. Fans who pre-order the digital album, will instantly receive Fire.
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