Katy Perry has debuted the official video for Rise, her anthemic new hit single on Vevo. The video finds Katy on a solitary journey, traversing the stunning red sandstone formations of Utah’s Snow Canyon and Sand Hollow State Parks. It was directed by Paul Gore (John Legend, Massive Attack, Amy Winehouse) and produced by Matthew Ayriss and Danny Lockwood. Kathleen Heffernan and Paul Laurens served as Executive Producers.
NBC premiered the official Rise video, airing it in its entirety during tonight’s one-hour Rio Olympics Preview Special, which was broadcast live from Rio de Janeiro, Brazil. Rise is serving as a soundtrack for NBC Olympics’ coverage of the 2016 games, including during its primetime broadcast of tomorrow’s Opening Ceremony.
Rise, a powerful message of hope that calls for unity, perseverance and transformation in challenging times, was written by Katy Perry, Max Martin, Savan Kotecha and Ali Payami. It is available everywhere for streaming and download. Visit http://smarturl.it/KatyRise