MGA Entertainment announced their contribution to the fight against cancer. They will launch new hairless versions of their hit doll brands Bratz® and Moxie Girlz™. Under the banner “True Hope,“, they will release three Bratz® dolls – Cloe™, Yasmin™ and Cameron™, and three Moxie Girlz™ dolls, Avery™, Sophina™ and Jaxson™.
The dolls will be available at Toys”R”Us® stores and toysrus.com beginning in June.
“MGA’s mission is to provide joy and happiness to kids around the world. We believe children are our legacy and want them to be healthy, have confidence in their imagination and build their dreams into reality,” said Isaac Larian, CEO MGA Entertainment. “We have a responsibility to children and we take that responsibility very seriously. The Bratz and Moxie Girlz “True Hope” dolls are designed to support and comfort young girls and boys who so bravely endure cancer treatments. MGA also wants to be an active supporter in the fight to develop lifesaving treatments for children.”
MGA has tapped City of Hope as the recipient of monies that will be generated from sales to retailers of these dolls. City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles.