Nom, the online community for people who are passionate about food, is launching a new version of their app on iOS and Android. It includes a new feature called Nom Stories which provides a graceful new way to present images that captivate and engage people further into the content-rich experience of food. Now people can share and swipe through a series of photos, videos, and live streams that center around a specific story. Additionally, the new app will introduce contributions from ABC’s The Chew, Disney Family, Disney’s Babble, Time Inc.’s Essence Magazine, and more.
Nom Stories can be created about anything and everything food-related including eating at a restaurant, preparing a dish, shopping for ingredients, farming vegetables or wine tasting. With Stories, chefs, influencers and media personalities bring viewers into the fold at every stage of their food experience using just an iPhone or Android device. While watching live streaming videos, either on a mobile device or desktop, viewers can ask questions, make comments, and interact with other members of the community.
Television shows, including The Chew, will use Nom to give their viewers behind the scenes footage and special access to their favorite food personalities. For chefs, both professional and aspiring, Nom provides a captive audience and an avenue for two-way conversation. For print and online media, Nom provides an interactive social media channel dedicated to food, allowing readers to experience what goes into food news at their favorite publications.
“We love Nom’s mission, to build a community of people who are passionate about food,” said Rebecca Campbell, President of ABC Owned Television Station Group and ABC Daytime. “Through my work with The Chew, we know how incredibly important live streaming and food culture is, especially to the millennial audience. It’s really exciting to see food storytelling and participation being elevated by the visionaries at Nom.”