Pandora Reveals Initial Lineup in Its First Year as the Official SXSW Streaming Partner
Pandora, the world’s most powerful music discovery platform, today announced its return to Austin for South by Southwest (SXSW) Music Conference & Festival as the official audio music streaming sponsor.
The fifth annual Discovery Den is back at The Gatsby from Wednesday, March 16 to Saturday, March 19, bringing a diverse lineup of talented newcomers to Pandora listeners across dance, Americana, hip hop/R&B, and rock genres.
Discovery Den will include performances by emerging artists including (additional acts to be announced):
Launching February 16, the Pandora Discovery Den at SXSW station will give listeners a taste of the hottest artists to watch in 2016 with cross-genre mixtapes showcasing the featured performers, and exclusive access to four full days of livestreamed shows and behind-the-scenes interviews during the festival.
“Live music is a force that brings us all together. It has the power to unleash our emotions and awaken the spirit,” said Tim Westergren, founder, Pandora. “We can’t wait to share the SXSW experience with Pandora listeners everywhere and connect them to the musical magic that this festival has created for decades.”
“Over the past 30 years, SXSW has been the premiere event for artist discovery,” said James Minor, General Manager of SXSW Music. “We’re thrilled to partner with Pandora to showcase our curated selection of artists to a wider audience.”.
“I want to thank Pandora for coming in at an early stage of my career and helping push it to new heights,” said Tor Miller, Discovery Den 2016 performer. “I am very excited to be one of their artists to watch and will put on a performance worthy of that accolade at this year’s SXSW.”