Photo Alert : Lucian Grainge’s 2016 Artist Showcase Presented by American Airlines and Citi

A general view of atmosphere at Universal Music Group: Lucian Grainge’s 2016 Artist’s Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for Citi/AP Images)

Lucian Grainge‘s 2016 Artist Showcase was held on February 14th, 2016 at the Theater at the Ace Hotel in Los Angeles. The event gave industry insiders highly coveted, front-row seats to performances by music’s most buzzed about and emerging talent.

Showcase performances included: 2016 UMG Grammy Nominees: Sam Hunt, Chris Stapleton and The Weeknd; along with Alessia Cara, Demi Lovato, DNCE (Joe Jonas), Halsey, Jack Garratt, The Strumbellas, Thomas Rhett, and Troye Sivan.

Universal Music Group’s 2016 Artist Showcase was presented by American Airlines and Citi. American Airlines asked artists to show support for their Miles for Kids in Need program by signing an American Airlines guitar.

For every signature, 10,000 miles were donated. Miles were doubled for artists who played the guitar and tripled for artists who tweeted a photo with the guitar. Miles for Kids in Need supports various organizations, including St. Jude, Make a Wish and the Jimmy Fund. Citi is a long-time supporter of Musicians On Call, an organization that delivers the healing power of music from live and recorded music to patients in healthcare facilities. In support of the organization, a large screen print by Korean artist Yoon Hyup was signed by all artists attending the Showcase and donated to Musicians on Call to auction off.

 (Photos by Eric Charbonneau/Invision for UMG/AP Images)

A general view of atmosphere at Universal Music Group: Lucian Grainge’s 2016 Artist’s Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for Citi/AP Images)

Halsey at Universal Music Group: Lucian Grainge’s 2016 Artist’s Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for Citi/AP Images)

Tori Kelly at Universal Music Group: Lucian Grainge’s 2016 Artist’s Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for Citi/AP Images)

Singers The Weeknd (L) and Demi Lovato attend Lucian Grainge’s 2016 Artist Showcase Presented by American Airlines and Citi at The Theatre at Ace Hotel Downtown LA on February 14, 2016 in Los Angeles, California. (Photo by Lester Cohen/Getty Images)

DNCE’s Jack Lawless, Cole Whittle, JinJoo Lee and Joe Jonas seen at Universal Music Group: Lucian Grainge’s 2016 Artist Showcase Presented by American Airlines and Citi at The Theatre at Ace Hotel on Sunday, Feb. 14, 2016, in Los Angeles, CA. (Photo by Eric Charbonneau/Invision for UMG/AP Images)

Jennifer Breithaupt, Managing Director of Media, Advertising & Global Entertainment, Citi, and Ralph Andretta, Head of North America Branded Cards, Citi, at Universal Music Group: Lucian Grainge’s 2016 Artist’s Showcase presented by American Airlines and Citi at the Theatre at the Ace Hotel on Sunday, Feb. 14, 2016 in Los Angeles. (Photo by Eric Charbonneau/Invision for UMG/AP Images)

Singer Demi Lovato attends Lucian Grainge’s 2016 Artist Showcase Presented by American Airlines and Citi at The Theatre at Ace Hotel Downtown LA on February 14, 2016 in Los Angeles, California. (Photo by Lester Cohen/Getty Images)

 

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