Pretty Green launch Jimi Hendrix Collection : The Revolution.
The instantly recognizable Hendrix silhouette features as a badge motif on jackets and repeated as a jacquard lining. Key pieces include the military overcoat with bespoke branded buttons, the all over patterned blazer and dogstooth trousers.
Statement shirts and graphic t-shirts feature in luxury fabrics each with a unique print technique, alongside key accessories such as scarves, iphone cases and badges. All items feature Jimi’s signature and an authentic Hendrix trademark.
Pretty Green’s AW16 Hendrix collection is not only a tribute to Jimi’s style but a modern interpretation of the way he liked to dress. Unique prints have been developed from original garments worn by Hendrix himself and we have worked the words ‘are you experienced’ into our signature paisley as a reference to the legendary debut studio album.
“Jimi Hendrix is an absolute force of nature. Aswell as him being the best guitarist ever, he’s also one of the greatest songwriters; his lyrics and his voice are equally as good and his look is as out-there as his music. Not necessarily stoned but beautiful…” Liam Gallagher
“When working to develop an artistic entity that will bear Jimi’s name, collaborating with the right group of individuals is essential. Pretty Green has a strong rock and roll heritage, so they were the ideal partner to create a collection that embodies Jimi’s style for a new generation.
Pretty Green’s hand painted prints and graphic artwork incorporate original material from the Hendrix archive, giving this one of a kind collection a real edge. These pieces have an incredible authenticity about them and we are very proud of what has been achieved. We’re thrilled to make them available to the true Hendrix enthusiasts.”Janie Hendrix